My friend and colleague, Kim Nishida is an expert in both communities and membership sites that help business owners connect, on multiple levels, with their clients and prospects.
She is a “profitable community advocate“, which means that she helps you not only create a online community who will benefit from your expertise and information, but to do so in a way that is profitable for you too!
If you’re considering adding a community/membership level of service to your business, there are 5 questions Kim advises you MUST ask yourself before you even THINK about getting started:
- Do you know what a membership site is? (hint: it’s a location on the Internet that houses information exclusively accessible to members)
- Who is your target market?
- What do they want vs. what do they need?
- How do they want it delivered?
- How much time are you willing to invest? (This includes time interacting with members and managing the community itself)
Of course an overarching consideration is in how creating this community relates to your business. Because it will involve time and effort in setting it up, promoting and managing it, and if it’s not aligned with your overall business vision and mission, you WILL NOT sustain it. And you don’t want to start what you can’t finish, right?
So if you’re interested in learning more, check out Kim’s free training where she goes into more depth and provides you with the “7 steps to launching a profitable community.” You can learn more at: http://readytoevolve.com/pc/
Fri, Sep 3, 2010
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